Recruiter messaging research

Context

Recruiter messaging is an important part of the platform.
With years we were collecting knowledge about messaging experience in general. This time that was decided to focus on recruiter messaging in particular.

The brief

To understand what is the messaging behaviour of recruiters and potential candidates on the platform in order to increase reply rate.

Planning

• I collected all qualitative and quantitative research findings from last years about recruiter messaging and grouped them to categories to identify the gaps in knowledge
• Created hypothesis 
• Wrote down research questions on missing points on the side of recruiters and on the side of potential candidates

Research

Research method

As main research method I have chosen survey as this method allowed to approach as many users as possible from different study groups.
The survey should be as concrete and short as possible.

Main categories of the survey

• general perception of recruiters' messages
• missing information in the 
• relevancy of the messages
• behavioural (situational) questions

Design

For few percent of our recruiter messages that was implemented an entry point to the survey right from the email that routed user interested to provide the feedback and improve recruiter messaging experience to the survey page on the platform.

Impact of the research findings

Research findings helped us to develop understanding of the behaviour when candidates receive recruiter messages.
Very helpful was to understand how they actually behave. Do they actually reply or they leave it for later? Which exactly information is missing for the candidates to make a decision to reply to recruiter messages?
These findings help me build comprehensive recruiter messaging experience that cam help achieve the main aim – increase reply rate to recruiter messages.