About Me

• Managing cross- team collaboration in order to create end-to-end messaging experience
• Preparing concepts, prototypes, User Journeys, business processes and user flows to be able to articulate solutions to stakeholders and hand over artefact to developers and Visual designers
• Pairing with POs, Visual Designers, UX Researches, UX Copywriters and other Designers to deliver the best user experience
• Leading collaboration and ideation workshops: Design thinking, paring, User Journeys, etc
• Actively participating in Research activities

Achievements:

• Established product development process in the Team to work more efficient as a product team, collaborate with devs and provide and receive feedback earlier 
• Created concept for B2B2C messaging on XING
• Improved birthday scheduling feature experience

• Setting up the function of UX Design at the company
• Requirements gathering from stakeholders and translating them into user needs
• Coordinating walkthroughs of competing products through Stakeholders and co-dependent teams
• Product analytics & UX Research: user research, market research, competitive analysis, Design Thinking, data analysis 
• Preparing design artefacts: Information Architecture, UI, Customer journeys, mockups, notification maps, etc
• Analysis and description of business processes (AS IS and TO BE) to define Product backlog

Achievements:

• Created the concept of integration Deposit Solutions and Sparkasse that was successfully sold to Sparkasse
• Created concept of the new system for Customer Service that include benefit features of all 7 systems that are used by operators to increase learnability and reduce amount of time to solve customer's issue
• Set up the UX Designer function – successfully integrated role in product development lifecycle
• Organized “DS Research” – all the roles doing customer research are working together as One-window service for the whole company

Achievements

• Successfully created B2B and B2C  products ecosystem
• Established communication between co-dependent product teams
• Implemented the process of Customer Journey building and UX design into development cycle of co-dependent B2B products
• Developed Customer Journey and product vision for completely new products on Telecommunication market
• Created UX strategy for Government projects

• Product analytics & UX Research to perform data into strategic insights: user research, market research, competitive analysis, Design Thinking, quantitative data analysis
• Requirements gathering from stakeholders and decomposition of the business objectives into the tasks of user interaction change
• Analysis and description of business processes (AS IS and TO BE) to adopt and define product strategy
• Coordinating competitive walkthroughs of competing products and services with UI Designers, Product Managers, Prototype Developers, Engineers, Business Units and other Stakeholders
• Development of internal regulations and standards of the department of analytical studies

Achievements

• Developed Information Architecture that reduced operation time for Banking operations by 40% (means, they did it 40% faster)
• Developed concepts for innovative banking systems
• Established process of User testing that allows to test End-to-end user experience as a single scenario (multiple products contributing to one scenario to be tested)
• Developed and organized the process of user research and user testing in regions on regular basis
• Established communication between teams creating similar features or can consume each other to reduce development overlap and increase development of reusable services

• Research tools and strategy development
• Research and applying best international and local practices
• Data analysis (quantitative, qualitative, desk research, data mining; inkl. conversion rate, category sales, audience, traffic, competitive analysis, experts interviews)
• Global market overview: trends, market share, key players, business opportunities identification, segmentation
• Data driven e-commerce and start-up consulting

Achievements

• Successfully created local customer development strategies based on my market research projects for following practices: International Payment Systems, Household Appliances and Electronics, Telco, Jewellery
• Created global overviews for African, Indian and Russian e-commerce markets

• Maintaining and developing relationships with clients (up to 16 clients&projects simultaneously)
• Understand the clients needs and communicate OMIs ability to meet them
• Control over the field progress, targeting, response rate evaluation, surveys development, User testing development
• Managing of Programming, Field Service&E-mail marketing and Data Processing teams

• Economic behavior scenarios modeling
• Research tools and strategy development
• Study conduction on small and large samples
• First and secondary data analysis (quantitative, qualitative)